We reimagined the grocery shopping experience from the ground up using only existing proven technology and no integration with phones. The new cart-less browsing journey brings the shopper closer than ever before to the thing they care about: the products.
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The Team
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We are third-year Industrial Design students from Georgia Tech who aim to design and reinvent the most seamless shopping experience.
Tynan Purdy | Catherine Sun | Hope Kutsche | Sara Inani
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Design Objective
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Use QR codes and adjacent technologies as more than a placeholder in physical space. Improve data transfer and enable connections to improve user experience.
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Opportunities
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Decrease checkout time
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Eliminate cart dragging
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Facilitate more browsing
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Grocery Reimagined
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Our reimagined grocery shopping journey encourages shoppers to browse leisurely, wait less in lines, and walk around freely.
We started by looking at a variety of near range, partially passive data transfer technologies including QR, NFC, and RFID to establish their limits and use cases.
Write your member ID to products with a fob to claim them, then place claimed items on the conveyor. Check in at the end-zone to collect your items from a locker and self-bag before departing.
Batches of 1-6 people shopped in a small mockup of aisles, shelves and drop-off boxes to simulate browsing with a list and using ‘wizard of oz’ conveyor system. The simulation procedure was tweaked between runs based on feedback in post-interviews.
The designers rigged a rough mockup of a single checkout station with cardboard, foam core, and items found in the studio. After ten participants had checked out 2-4 times, the designers knew what UI elements were needed along the process, where belt and cart were located, the de…
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Model
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Laser cut cardboard and acrylic, with 3D printed touchpoints, modeled in Fusion 360 using variables and a master sketch.
Expanding from medium room-scale simulations to full scale will provide more representative behavioral data and further highlight opportunities to improve the shopper journey.
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R&D
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Grocery Reimagined is made of a network of tech systems including, fulfillment, database inventory, front-end UI, vision processing, and traffic engineering. A long period of development and testing is necessary before opening a pilot store.