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at://tynanpurdy.com/site.standard.document/3mtk67wbsm224

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at://did:plc:6ayddqghxhciedbaofoxkcbs/site.standard.publication/3lptvotm3ms2o

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Historic Atlanta Neighborhood Brand

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https://designbloc.gatech.edu/

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The team at Design Bloc worked closely with the residents of the historic Hunter Hills community to design a neighborhood brand that accurately represents their rich history. Design Bloc staff conducted extensive ethnographic research to understand the social, environmental, and …

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Ethnographic Research

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Our journey begins with empathy. As one of the first planned black neighborhoods in Atlanta, Hunter Hills carries a long and significant history that must be preserved in its representation.

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The Hunter Hills brand should reinforce the historic values of a unified community.

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literature reviews helped us understand the context

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neighborhood walks helped us understand the landscape

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resident interviews helped us understand the experience

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Designing With the Community

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We met with the Hunter Hills Neighborhood Association after each of several rounds of logo ideation, gathering feedback to lead us to the best final logo.

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Staff generated dozens of sketch thumbnails.

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I iterated on another staff’s sketch to arrive at the final logo on the right.

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Collaborative InDesign

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I prepared a template file for our staff to create assigned pages of the final book.

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Page plan with proportional grid fields and measured type.

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Standard page layouts for collaborative consistency

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Predefined text styles designed to fit in the grid and integrate with InDesign’s TOC feature

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The Handoff

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Unfortunately I was in COVID isolation during our brand book handoff 😢

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Acknowledgements

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Thanks to my team mates: Mars Lovelace, Hannan Abdi, Cole Campbell, Jordan Lym, Hunter Schaufel, Margaret Lu Thanks to our leads: Shawn Harris, Michael Flanigan, Wayne Li Thanks to the residents: Char Johnson, Lisa Reyes, Alfred Tucker, everyone from the Hunter Hills Neighborhood…

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